Copywriting matters: Boring brands, take note.
Inspiring the internet to suck less, one website at a time. Nishi is on a mission to showcase & celebrate websites that aren't plagued with business jargon, and talk to you like they're a human. Brought to you by Teardwn
Website of the day
Hipo
Hipo helps disruptive startups and small businesses create meaningful products and services.

File under: friendly, and straightforward copywriting.



Editor's Picks
A website, petition and documentary that fights for Europe's last wild rivers.

File under: Informative and helpful copywriting.



Organic, plant-based protein products that support a healthy, happy lifestyle.

File under: friendly, and straightforward copywriting.



Custom clothing, made-to-order.

File under: Copywriting that connects with people.



The top trending styles from your feed to your door. 2 drops every week. All under $100.

File under: Copywriting that connects with people.





Book documenting modernist New Zealand homes by Mary Gaudin

File under: Copywriting that connects with people.




Learn to build robots: Build your very own Mars rover at home !

File under: Informative and helpful copywriting.



Hims is a one-stop shop for men's wellness and personal care providing medical grade solutions for men's hair loss, ED, skin care, and more.

File under: friendly, and straightforward copywriting.



Your garden center online. Easy-care plants delivered to your door, anywhere in the USA. Indoor houseplants and locally-made pots.

File under: friendly, and straightforward copywriting.



Simple one-page plant website with a ton of animations showing off what Webflow can do. Each of the eleven plants is paired with a typeface to express its leafy personality.

File under: friendly, and straightforward copywriting.



Going on vacation and need to let the world know you'll be away? Enter Corona's WOOOHOOO, a digital platform that lets you create animated Out Of Office messages for email and social.

File under: Funny copywriting.



Find cabin rentals and vacation rentals in the NYC, Boston, and Washington DC areas.

File under: friendly, and straightforward copywriting.



Lumin is a simplified tablet + app that helps your elderly loved ones keep in touch with family, friends or carers - through video, text, calling and photo sharing.

File under: Copywriting that connects with people.



Product design studio from sunny London. Kickpush specializes in UI, UX & Branding for mobile, web and VR.

File under: friendly, and straightforward copywriting.



The Nue Co makes supplements from organic foods. Every ingredient is active, every nutrient is absorbed.

File under: friendly, and straightforward copywriting.



Norn gives travelers a sense of home & locals a sense of away.

File under: friendly, and straightforward copywriting.



The Green Conspiracy isn't just a planner; it's a journal, a notebook, and your new step-by-step guidebook to inspire you to grow your own delicious, edible plants in your apartment.

File under: friendly, and straightforward copywriting.



AUrate aspires to break the rules of the status quo and infuse substance into the world of jewelry, both in terms of materials and meaning.

File under: Copywriting that connects with people.



We all get a little overwhelmed from time to time. Care Cards is a set of helpful little tips to keep you on top of your mental well-being.

File under: friendly, and straightforward copywriting.



Emergence is a venture capital firm that invests in early and growth-stage enterprise cloud visionaries.

File under: friendly, and straightforward copywriting.



Hear stories from real LGBT couples and how their lives are affected in states where it's still legal to discriminate.

File under: Informative and helpful copywriting.



Skill up and stand out. Discover how learning to code can impact your career and learn exactly where to start.

File under: friendly, and straightforward copywriting.



The hot, legendary pepper sauce!

File under: friendly, and straightforward copywriting.



Nicaraguan Surf Camp for Women.

File under: friendly, and straightforward copywriting.



Self Care and Period products for people that believe in the power of their choices.

File under: Copywriting that connects with people.



PillPack is a full-service pharmacy that delivers a better, simpler experience for people managing multiple medications.

File under: Informative and helpful copywriting.



Tens sunglasses make the world look happier through a custom filter lens. Designed by photographers in Scotland with a love for rich, warm colors.

File under: friendly, and straightforward copywriting.



Shop inspiring home and garden decor, furniture, and much more.

File under: friendly, and straightforward copywriting.



Thread is helping thousands sharpen up their wardrobe without leaving the house.

File under: Informative and helpful copywriting.



Curve-friendly tops, bottoms and dresses.

File under: Copywriting that connects with people.



Modern shoes for the modern woman: Ballerina flats handcrafted of Italian leather, and designed for the perfect fit.

File under: Copywriting that connects with people.



A direct-to-consumer luxury clothing brand inspired by stripes and lines in all forms.

File under: Copywriting that connects with people.



Forget pinup-y lingerie: Lively is all about "leisurée"—bras, underwear, and swimwear that are both high-style and insanely comfortable.

File under: Copywriting that connects with people.



The world's first SQUEEZABLE metal bottle.

File under: Informative and helpful copywriting.



Business coach for women to increase revenues, position yourself as a thought leader and design your business model for every phase of growth.

File under: Copywriting that connects with people.



Where tiny businesses make big bucks...using the psychology of persuasion.

File under: Copywriting that connects with people.



Tracksmith creates premium performance apparel that celebrates the style and culture of running.

File under: Copywriting that connects with people.


7 weeks of fun, freedom, body love, empowerment, more " no" — and way more YES. Treat yourself to the best damn summer of your life.

File under: Copywriting that connects with people.


Making feel good undies your butt will be proud to wear.

File under: Copywriting that connects with people.


The key to a new set of keys for busy renters.

File under: friendly, and straightforward copywriting.


An independent brand for independent women.

File under: Copywriting that connects with people.


Quirky fashion catalog retailer known for its whimsical product descriptions.

File under: Copywriting that connects with people.


Magazine for Creative Industry Future Thinkers & Doers.

File under: Copywriting that connects with people.


AI for Meetings.

File under: friendly, and straightforward copywriting.


Custom copywriting and content marketing solutions for the outdoor industry.

File under: Copywriting that connects with people.


Littlefund is a gifting and savings platform that makes it easy for family and friends to contribute to your child's goals & dreams; like College, Disneyland, or a new bicycle.

File under: Copywriting that connects with people.


The most dangerous design meetup in Melbourne.

File under: Copywriting that connects with people.


Designed to encapsulate elegance, Ambassador creates watches that span distance and time, and are certain to shift expectations.

File under: friendly, and straightforward copywriting.


The minimal, modular organizer that cuts through the clutter.

File under: friendly, and straightforward copywriting.


Format is a portfolio website builder designed for creatives.

File under: friendly, and straightforward copywriting.


James Daniel. Copywriter, Strategist. You could use a guy like him…

File under: friendly, and straightforward copywriting.


Marie Forleo, named by Oprah as a thought leader for the next generation, shows you practical ways to become the person you most want to be.

File under: Copywriting that connects with people.


A vibrant virtual hub dedicated to the business growth and nourishment of professional creatives!

File under: Informative and helpful copywriting.


Thousands of freelancers and entrepreneurs get actionable advice and other valuable resources from the weekly Unemployable email newsletter.

File under: Informative and helpful copywriting.


Bellhops provides efficient and affordable moving help on your schedule. Book online to get fit and friendly bellhop movers at your service.

File under: friendly, and straightforward copywriting.


With Acorns, it's simple and secure to invest in your future, automatically.

File under: friendly, and straightforward copywriting.


Easy online appointment scheduling. Helping small businesses offer booking and manage their appointments online since 2006.

File under: friendly, and straightforward copywriting.


Copywriter for lady rebelles, trendy tastemakers & spiritual sellers.

File under: Copywriting that connects with people.


Fomo is the world's first social proof marketing platform.

File under: Copywriting that connects with people.


Copywriting Courses for Unconventional Entrepreneurs.

File under: Copywriting that connects with people.


A better way to create design briefs.

File under: friendly, and straightforward copywriting.


The forward-thinking PR Agency.

File under: friendly, and straightforward copywriting.


Health + Skincare coach for busy women that have hit their 30s and want to have healthy balance without deprivation.

File under: Copywriting that connects with people.


Price Intelligently is a value based pricing strategy platform that helps subscription and SaaS companies get their pricing strategy right with data.

File under: friendly, and straightforward copywriting.



The League is coaching, community and travel for single women who are ready to do single...better. Led by life coach Kira Sabin.

File under: Copywriting that connects with people.


Pinch builds your credit by reporting your rent payments.

File under: friendly, and straightforward copywriting.


Supercharged website feedback. Make your clients happier and your team more productive. Add sticky notes to any web page in 10 seconds.

File under: friendly, and straightforward copywriting.


A simple way to balace shared spending in your relationship.

File under: friendly, and straightforward copywriting.


Brand and website design for femtrepreneurs who want to stand out online & attract their dream clients.

File under: Copywriting that connects with people.


RightMessage works alongside the tools you already use to personalize what your visitors, subscribers, and customers see on your site.

File under: friendly, and straightforward copywriting.


The app that captures all your customer experience data in one powerful, easy-to-use platform.

File under: friendly, and straightforward copywriting.